Inchoate

Microsoft:

Many new PCs come filled with lots of trialware and sample software that slows your computer down—removing all that is a pain, so we do it for you! Every PC the Microsoft Store sells is put on a software diet and performance is tuned to run the best it can.

We call this process Microsoft Signature.

Matt Gemmel:

Mac users, on the other hand, call it every computer we’ve ever bought.